Engage. Delight. Convert.
- Make sure you stand out from the crowd
- Reach your target audience
- Tell a compelling story about your site
- Drive bookings
Glamping is undergoing something of a renaissance at the moment. It's always been popular, but industry research shows that demand has skyrocketed in recent years and some experts think it’ll keep growing at approximately
But growing demand doesn’t always translate into easy business, especially if other local landowners spot the opportunity and launch their own glamping businesses.
If you want wall to wall bookings, you’ll need to start thinking of ways to differentiate your site and build an audience. Glamping is an inherently aspirational activity that provides plenty of opportunities for ‘instagrammable’ photos – from stunning nature shots to candid snaps of people enjoying the great outdoors, which is why most glamping site owners focus on social media channels to market their business.
These channels are fairly accessible to the layperson, but using them to drum up business and build a loyal following does require expert knowledge. You’ll need to know how to pitch or portray your site, who to target, when to post and how to come up with a steady stream of ideas that are guaranteed to have people racing for the ‘book now’ button on your website.
Some glamping site owners make good use of compelling video content like guided tours or. Others find more success using beautiful imagery to tell a captivating story about their site’s unique features. Other techniques include influencer collaborations.
The sky's the limit, but you don’t want to spend hours trying to guess at what’s going to work, which is why we offer social media strategy advice to anyone who’s launching a glamping site – or trying to grow a pre-established glamping business.
The Smart Way To Establish Your Site
Glamping experts with years of industry experience, we know what people like to see. In fact, our founder used social media to establish his own Glamping site on the NC500 and we know exactly how to position and sell a site on channels like Instagram or Snapchat.
More to the point, we’re uniquely placed to help you drill into your ideal target audience. Rather than offering up prescriptive strategies or a “one size fits all” approach, we’ll sit down with you – learn about your site, and work out who you’re most likely to appeal to.
Then we’ll help you reach those people with compelling content that turns them into customers. Our four-stage social strategy process is as follows:
Defining Your Audience
- Work out who you want to reach
- Find out how to reach them
- Cut down on wasted time and pointless clicks
Most glamping sites have universal appeal, but you’ll still want to focus your marketing efforts on the people most likely to book with your business. Your ideal audience will depend on the specifics of your site: Is it near good walks or mountain biking trails? Is it set in idyllic countryside that’ll resonate with people looking to take a break from busy jobs or packed with fun features that’ll appeal to a younger crowd?
By answering these questions, we can help you find the target demographic most likely to grow your business – and show you how to grab their attention.
- Work out what success looks like
- Learn how to generate meaningful results
- Make sure every penny counts
A lot of people balk at the idea of social media marketing because it can be time consuming and expensive. It can also be a complete waste of time If you don’t take the time required to identify important KPIs, and adjust your strategy according to tell-all metrics.
More often than not, we find that hospitality businesses get hung up on vanity metrics like likes, comments and shares when they should be focusing on the reach of their posts, the total number of watches and views, and the number of books a post generates. We’ll help you cut through the noise and keep your strategy focused.
Engaging Your Audience
- Learn how to create compelling content
- Find out how to build an online brand
- Get to grips with content collaborations
Once you know who you’re targeting and what you want them to do, it’s time to work out how you’re going to get their attention. Coming up with unique, original and gripping content is notoriously difficult, but we can help you brainstorm stand-out ideas tailored to your target audience.
We’ll also talk you through influencer collaborations, and teach you how to use hashtags, comments and shares to drive up engagement and make sure your posts stick. This is the technical bit, but it’s also one of the most important aspects of marketing your business.
- How to increase your reach
- Tips for turning engagement into books
- Methodologies for refining your strategy
Like any other skill, social media marketing is something you learn by doing. We can set you up with tips and tricks for getting noticed, best-practice strategies and rules for engaging with your audience but you’ll quickly learn to find your own voice and create content on your own terms.
To help you get there, our strategies outline methodologies for measuring and replicating success so that you can get a good handle on how to reach people and turn them into prospective clients.
A Must Have Skill
In a perfect world, would-be holiday makers would flock to your glamping site of their own accord: Booking by the dozen and leaving you to sit back and count your cash instead of taking to instagram or trawling round your site for a stunning snap.
Unfortunately, growing competition in an increasingly insta-savvy industry means that every glamping site owner is involved in a social media arms race. If you want to reach the people that’ll grow your business, you need to know how to create content that resonates, and showcases the unique selling points of your site.
Some of every successful social media strategy is trial and error, but there are hard and fast rules you need to know, and techniques that’ll help you get noticed in people’s (increasingly crowded) feeds.
That’s what we’re teaching here, with tailored documents designed to help you reach your tribe, and create a lasting impression with the potential customers that matter most to your business. No noise, no fluff, just actionable insights that’ll grow your business.
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Find out how we can help your glamping business grow!