Where Did The Glamping Idea Come From?
Mount Ephraim Glamping, situated on the grounds of a picturesque stately home in Kent, emerged as an idea during Lucy's involvement in managing the existing gardens and events.
For more than three decades, Mount Ephraim has been a venue for weddings, the garden and tea rooms. Additionally, the business expanded its offerings to include accommodation services five years ago.
Inspired by a desire to carve out a venture uniquely hers and leave a lasting legacy on the family estate, Lucy imagined a luxurious glamping experience set apart from the stately home accommodation. The 800-acre estate, with expansive fields adjoining the gardens, presented an ideal canvas for this unique project.
What Was Required Along The Way?
Navigating the glamping venture, Lucy sought advice from our senior client relations consultant, Callum Moffat.
Callum emphasised that with already having a successful business, that a glamping planning application is likely to receive positive reception by the local planning authority, integrating into the existing hospitality business.
As with most new starters in setting up a glamping site, the Feasibility Study was recommended by Callum and covered aspects such as local planning policies, potential hurdles, competitor analysis, and return on investment projections.
The study also considered utilities, addressing concerns about water supply with various sustainable options, including solar heating for showers and water treatment plants.
What Are Mount Ephraim Glamping's USPs?
USPs, or unique selling points, are those little extras that separate one site from another.
The glamping site is dog-friendly and offers countryside views of the family fruit farm, private decking areas with outdoor fire pits, designated parking, and unlimited access to the glorious gardens.
The pods, designed for two or a family of four, feature fully equipped kitchens, modern bathrooms, and unique furnishings.
The well-insulated and heated pods provide comfort in all seasons. Access to nearby country pubs and a welcome basket with local produce enhance the guest experience.
While the landscaping is a work in progress, the glamping site promises a serene environment and invites guests to relax and enjoy the countryside.
How Has The Launch Gone?
Mount Ephraim Glamping opened its doors on New Year's Eve 2023, bringing in the new year with a delightful escape for guests. The fully equipped pods, each with its unique character, have been well-received, providing a luxury experience.
Prices start at £125 for mid-week stays and £150 for weekends making it an attractive option for those seeking a tranquil getaway.
The ongoing landscaping efforts, with paths and planting set to finish by late spring 2024, demonstrate a commitment to continual improvement. Guests can currently access the pods through the farm, emphasising the rustic charm of the glamping experience.
While WiFi and a TV are in the pipeline for those who prefer connectivity, Mount Ephraim Glamping encourages guests to switch off and immerse themselves in the natural beauty surrounding the pods.
With attention to detail and a focus on guest comfort, the glamping site is on its way to becoming a cherished retreat, marking a successful launch for Lucy's vision of a unique and memorable glamping experience.
Mount Ephraim Glamping Feedback
I came across Glampitect whilst doing some googling for a glamping business idea I’d had. I didn’t really know where to start, but after my first call with Callum, I had much more of a plan begin to form in my mind. Having never embarked on any building project before, I was extremely grateful for the expertise and support. Their planning application process was clear and straight forward, and without their support, I feel quite certain I wouldn’t have been able to get planning permission. Since having planning granted, I’ve been able to pick up the phone and still access support whenever I’ve needed it. I’d thoroughly recommend them to anyone just starting out with their glamping business.
Lucy Dawes